Property Company of Friends, Inc., more popularly known as Pro-Friends, is a property development company that started operations in February 1999. 

It was established by a group of dynamic individuals who espoused a common vision of creating communities and transforming lives by providing affordable, good quality homes. 

Pro-Friends has grown from being a provider of homes for the low income group in small pocket developments, to medium rise condominiums and townhouses for the middle income earners, as well as single detached units in estate developments for the higher end market. 

To date, the company has provided more than 20,000 quality and affordable housing units to its satisfied clientele mostly in the Cavite area, where it has found its market niche. 

Moreover, the company prides itself in having developed a housing technology that has vastly improved not only the quality of its products, but also the efficiency of its operations and, consequently its financial position. 
 

Our Vision

A dominant leader and industry prime mover in property development... 
Our legacy to Philippine society. 


 

Our Core Values

• SERVICE EXCELLENCE
  • Service Excellence is one significant distinction that we would like to make in the real estate industry.
  • Service Excellence implies going the extra mile to delight the customer and having the commitment to deliver “against the odds”. It also requires innovation.
• PROFESSIONALISM
  • Professionalism is reflected by the skills, competencies and character of people who build our homes/communities and deliver our services.
  • This value subsumes people development and training.
• INTEGRITY
  • Integrity implies wholeness and absence of duplicity.
  • We are in the business of trust. We can only sustain performance if we are trusted by our partners and stakeholders.
• RESPECT
  • Respect is manifested in giving value to ideas and feelings of various stakeholders: Agents, Customers, Employees, and Suppliers
• INNOVATION
  • The essence of innovation is “thinking out of the box” and creativity.
• TEAMWORK
  • The essence of Teamwork is synergy. More than the ‘Sense of Family”, teamwork puts a premium on learning and growing as a team and relationships that build trust.
  • This core value also implies getting rid of organizational “silos” and turf-mentality within the Pro-Friends family.
  • Teamwork also involves the values of Respect, Dignity.

Our Mission

We are your trusted partner in building homes and communities… 




For our BUYERS, quality and affordable homes and communities; 

For our AGENTS, business opportunities and professional growth; 

For our EMPLOYEES, professional advancement and personal growth; 

For our BUSINESS PARTNERS, a mutually beneficial relationship, guided by integrity and prudence; 

For our SOCIETY, an environment-friendly holistic development.

Our tribute to God and the communities we serve.